More consumers ventured online to buy breakfast during the pandemic


The coronavirus pandemic has upended many consumers’ typical breakfast routines, causing many fast-food chains to lose out on early morning sales as their usual customers choose to eat cereal at home instead.

But some consumers are forming new routines and ordering their breakfasts online, through the likes of DoorDash and Uber Eats.

Between the weeks of March 16 and April 13, consumers nearly doubled their spending on fast-food breakfast items ordered through third-party delivery services, according to Edison Trends, which studies anonymized and aggregated e-receipts from millions of U.S. consumers. Consumers’ online spending for fast-food breakfast meals peaked the week of May 11 and has…


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