Alibaba‘s annual e-commerce extravaganza is about to begin.
And as the Chinese retail giant has courted more brands to participate, retailers around the world are bracing for the biggest shopping event of the year.
Alibaba’s Singles Day debuted on Nov. 11, 2009, as a day for those people not in romantic relationships to celebrate themselves by shopping online. The 24-hour phenomenon trounces Amazon‘s Prime Day. In fact, it is expected to generate more sales than the U.S. shopping holidays Black Friday and Cyber Monday and spending on Thanksgiving Day combined, according to Adobe Analytics.
Adobe, which checks the online transactions of 80 of the top 100 internet retailers in the U.S., has…