People walks past a Under Armour clothing store in Siam Center, Bangkok.
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The National Lacrosse League renewed its sponsorship deal with Team 22, the manufacturer of Under Armour lacrosse gear, for another three years as the league increasingly pairs with corporate partners to try to grow its revenues, and the sport, in the U.S.
As part of the deal, Under Armour will supply equipment and gear for players, which will ease some of the 34-year-old league’s financial burden. The deal also provides a mix of cash and investment, league officials told CNBC, declining to provide full details.
The deal follows two other corporate partnerships…
Source cnbc.com