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Nestle CEO on plans to address young consumers’ sustainability concerns

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The CEO of consumer goods giant Nestle told CNBC Thursday that sustainability concerns among its younger customers were “off the charts” and a major influence on purchasing decisions.

“If you win their hearts and minds, I mean, this is the future growth of the business,” Mark Schneider, a founding member of the CNBC ESG Council, said. “Basic rule No. 1 in consumer goods marketing and food and beverage marketing is never, ever lose the younger generation.” 

Schneider, who was speaking to CNBC’s Geoff Cutmore on the outskirts of Lausanne, Switzerland, cited two reasons for this. “Not only will they come into prime earning and consuming years, they’re also the role model for the other…



Source cnbc.com

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