New car buyers are still paying over MSRP. Here’s how to pay less


A couple browses a car’s sticker price.

Don Mason | The Image Bank | Getty Images

With demand for new cars still outpacing supply at many dealerships, buyers may be asking themselves if they need to pay over the average manufacturer’s suggested retail price, or the sticker price, to get the car that they want.

September marked a record sixteenth straight month that new vehicle average transaction prices, or what the buyer actually paid, were higher than the sticker price, according to data from Kelley Blue Book.

Automakers have been dealing with a significant lack of inventory over the last year due to the impact of computer chip shortages and other supply chain issues, pushing prices paid…


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