New Ford F-150 to feature integrated generator, over-the-air updates


The 2019 Ford F-150 Limited pickup

Mack Hogan | CNBC

The importance of a new F-150 pickup to Ford Motor has never been greater.

The automaker needs its highly profitable flagship product to drive a global restructuring plan and pay off debt related to the coronavirus pandemic. It also needs to convince Wall Street that the company can retain its decades-long leadership position in the segment as new and traditional competitors begin to offer all-electric pickups.

Ford’s response to these rivals includes trucks with traditional internal combustion engines as well as new hybrid and all-electric versions. It’s also adding significantly more technology to the truck, which has been America’s…


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