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Nielsen data shows viewers have lost interest in award shows


The Academy Awards are the biggest night for Hollywood, but fewer and fewer people outside that circle are tuning into the event.

Last Sunday, viewership for the annual Oscars telecast plunged to a new low, with 10.4 million people watching to find out which film took home the best picture prize, according to Nielsen data. That’s a nearly 56% drop from the 23.6 million viewers that turned on their TVs for the program last year.

The Academy’s third hostless show in a row scored a 2.12 rating among adults 18-49, a key demographic for advertisers, a 60% drop from 2020.

The drop in both metrics is not entirely surprising, as award shows, in general, have faced declining viewership in recent…


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