Nike shares on pace to hit record high as outlook tops expectations


Pedestrians walk past the American multinational sport clothing brand, Nike store and its logo seen in Hong Kong.

Budrul Chukrut | LightRocket | Getty Images

Nike shares surged more than 14% Friday morning, hitting a record high, after the sneaker maker forecast full-year sales topping $50 billion as its North American business rebounds from the lows of the pandemic.

And in Greater China sales appear to be improving, with Nike management saying the company is confident about its ability to regain trust with customers there, amid threats to boycott Western brands over their comments expressing concern about alleged forced labor in…


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