Nike teams up with Roblox to create a virtual world called Nikeland


Nike is teaming up with roblox to launch a virtual world called Niketown.

Source: Nike

Sports giant Nike has taken a leap into the metaverse.

The Beaverton, Oregon, company announced Thursday that it is partnering with Roblox to create a virtual world called Nikeland on Roblox’s online gaming platform.

The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to “The Floor Is Lava.” It’s modeled after the company’s real-life headquarters. Nikeland will be free (for now).

The company eventually plans to integrate in-play moments that emulate global sporting events. Examples may include a soccer event during the…


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