Nike is teaming up with roblox to launch a virtual world called Niketown.
The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to “The Floor Is Lava.” It’s modeled after the company’s real-life headquarters. Nikeland will be free (for now).
The company eventually plans to integrate in-play moments that emulate global sporting events. Examples may include a soccer event during the…