Nordstrom takes stake in 4 Asos fashion brands to win younger shoppers


A woman is seen shopping on ASOS the online fashion store on a laptop.

Dinendra Haria | SOPA Images | LightRocket | Getty Images

Nordstrom said Sunday it has acquired a minority stake in four apparel brands owned by the online U.K. fashion house Asos.

The brands — Topshop, Topman, Miss Selfridge and the activewear label HIIT — target younger consumers in their 20s. Financial terms of the deal weren’t disclosed.

Nordstrom President and Chief Brand Officer Pete Nordstrom said the collaboration could redefine the way a department store operator works with brands. He also said the deal could lead to a wider strategic alliance with Asos.

Although Asos will retain operational and creative…


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