Old Navy overhauls plus-size women’s fashion in $32 billion US market


Beginning in late August, Old Navy offer sizes 0-28 and XS-4X for all women’s styles in its stores, and up to size 30 online.

Source: Old Navy PR

For American women, shopping for a stylish outfit in size 16 or above can be a hassle.

It can entail walking to a tiny corner tucked in the back of a store, or directing a web browser to a pint-sized section of a retailer’s website, where the models displayed may or may not be plus-sized. Or, it could involve shopping from brands entirely different from where a woman’s thinner friends shop. Although more women than ever are searching for extended sizes, the choices can be frustratingly limited.

Old Navy is looking to seize this opportunity. And…


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