Tourists leave the Patagonia outdoor clothing shop in Vail, Colorado.
Robert Alexander | Getty Images
The outdoor clothing company Patagonia has come up with a unique way of encouraging its customers to voice their concerns about the environment: A label with “Vote the a–holes out” is being woven into some of its new shorts.
Outlander Magazine was first to report the news, posting a weekend tweet highlighting the activist message. A Patagonia spokesperson, Tessa Byers, confirmed to NBC News that its 2020 “Men’s and Women’s Road to Regenerative” organic stand-up shorts contain the message underneath the inside tag.
“We have been standing up to climate deniers for almost as long as we’ve…