People buying ‘above the mask’ makeup during the pandemic, Ulta says


Spending more time indoors hasn’t stopped people from wanting to wear makeup, Ulta CEO Mary Dillon told CNBC on Thursday.

“We see more of what we call “above the mask,” like eyes and brows and lashes, and we see that makeup in general is starting to come back,” Dillion said in a “Squawk Box” interview. “It’s just a matter of how long will it take for people to be in a situation when they’re not needing to wear a mask in a more social situation.”

In Ulta’s makeup category, consumers are purchasing more products like eyeliner, mascara and brow products. At the same time, they’re not worrying too much about products like lipstick and blush, since they go unseen under the mask.

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