Neon Zebra cocktail mixers
PepsiCo will launch a line of cocktail mixers under a new brand, Neon Zebra, next month.
The food and beverage giant started working on the products two years ago, before the coronavirus pandemic shuttered bars. Pepsi had already been tracking the at-home drinking trend, particularly by consumers between the ages of 21 and 34 years old.
“They’re really looking for convenience and high-quality ingredients in their at-home experience,” said Emily Silver, vice president of innovation and capabilities for PepsiCo’s North American beverage business. “The traditional category norm is those big jugs, like those margarita mixers you might buy for a party and then…