Personalized gifts No. 1 search term on Etsy in 2020


The most-searched term on e-commerce site Etsy this year is “personalized gifts,” CEO Josh Silverman told CNBC on Monday.

It is even more popular than queries for masks, a category that was virtually nonexistent on Etsy this year before the coronavirus pandemic caused a boom in sales, Silverman said in a “Closing Bell” interview. In the second and third quarters alone, Etsy sold more than $600 million in face masks, he added.

Even so, interest in personalized gifts on the marketplace of independent sellers superseded all else in 2020, as the global health crisis moved birthday celebrations to Zoom and upended traditional holiday gatherings. The pandemic-fueled interest in meaningful gifts


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