Porsche ramps up EVs but will still invest in gas cars, North America CEO says


Porsche is witnessing record sales with plans to hone in on the success of its all-electric models, Porsche Cars North America CEO Kjell Gruner told CNBC on Thursday.

“At the end of the day, we are enjoying really high demand with all our vehicle lines,” Gruner said on “Squawk Box.” “We’re happy with demand for the Taycan, it’s approximately 15% of our overall volume. But the important thing is, the brand is strong. People enjoy the customer experience. And yes, we have a very strong product portfolio.” 

Porsche’s second-quarter sales increased 55% compared to last year, Gruner said.

The brand is now competing with other electric-vehicle makers, like Tesla, to dominate the EV market. The…


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