Rebecca Minkoff recently started allowing customers to rent clothing without a subscription.
Source: Rebecca Minkoff
In a bid for more customers, some apparel brands are starting to rent their clothes — without a monthly subscription.
Fashion designer Rebecca Minkoff recently became the first to offer a “borrow” option on her website, powered by rental technology platform CaaStle. Customers can wear the item as many times as they like during the rental period and have the option to buy it at an adjusted price.
Subscriptions, on the other hand, generally have a set monthly fee for a certain number of items from the retailer. While some brands have subscriptions just for their clothes,…