Retail

Retailer’s ‘cool’ factor and Walmart’s scale make tie-up

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Gap CEO Sonia Syngal thinks Walmart is the perfect partner for the apparel retailer as the two companies endeavor to launch a new home brand together.

“This is a new chapter for us,” Syngal told CNBC’s Jim Cramer on “Mad Money” Thursday evening. “We’re excited about the scale of Walmart, coupled with the cool of Gap.”

CNBC reported a day earlier that Walmart tapped Gap to launch a home brand, called Gap Home, that will debut with about 400 pieces on Walmart.com and across many of the big-box retailer’s stores.

For Gap, it marks the first time the company has ventured into a category outside of apparel as it looks for opportunities to license its globally recognized brand name. For Walmart,…



Source cnbc.com

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