Real Estate

Retailers see chance to open more stores in 2022 after purging weak stores


A Dollar General store in Creve Coeur, Illinois.

Daniel Acker | Bloomberg | Getty Images

Wayfair sees a chance to make a pivotal move.

The furniture and home goods retailer plans to open three stores in Massachusetts next year. Chief Marketing Officer Bob Sherwin said low rents were a draw. But the need to have customers touch and feel its products and a desire to raise brand awareness also factored into the equation.

“What we know is that customers love shopping online, but they also love to engage in person,” said Sherwin.

It wasn’t that long ago when many would have thought it impossible to sell bulky items such as office chairs and patio furniture online. But in 2020, Wayfair’s sales rose…


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