Rockstar energy drink
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Rockstar Energy’s sales are growing again, following years of flat or even declining demand, after new owner PepsiCo revamped the brand several months ago.
Still, PepsiCo CEO Ramon Laguarta on Thursday told analysts that it’s too early to tell if new consumers are trying Rockstar’s energy drinks.
“I would say it’s too early to recall whether we are really bringing new consumers to the brand and whether those consumers stay with the brand,” he said. “I think we’re going to need a few more quarters to really understand what’s happening at the consumer level.”
Pepsi bought the struggling drink brand last year for $3.85 billion as part of its…