Retail

Sally Beauty embraces vivid hair color and self-expression in new ads

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TikTok creator and musician Hannah Chelan inspired Sally Beauty’s new marketing campaign. She shared a song about colored hair that went viral on the social media platform.

Sally Beauty Holdings

When Sally Beauty employees saw a viral video on TikTok in the spring, they realized they had found the right inspiration to fuel its business strategy.

In the video, Heather Chelan sang a catchy tune that celebrated her colored hair. Its refrain was one that many have embraced: “Having colored hair doesn’t make you unprofessional.”

It has become the beauty retailer’s new anthem as it launches a marketing campaign and puts hair color — especially vivid colors — front and center. During the…



Source cnbc.com

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