Shop ‘safe and early’ during holidays


Consumers begin their Black Friday specials shopping as Macys opens their doors at 5pm on Thanksgiving Day on November 28, 2019 in New York.


The retail industry’s leading trade group has a message to customers ahead of the 2020 holiday season, which will be unlike any other: get your shopping done early in order to stay safe during the coronavirus pandemic

The National Retail Federation announced Tuesday the debut of its new ad campaign, “Shop safe, shop early.” 

“In a year that has been full of uncertainty, we encourage consumers to avoid the last-minute stresses of the holiday season like long lines and shipping delays,” NRF President and CEO Matt Shay said in a…


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