Signet CEO Gina Drosos sees more strength ahead for online jewelry sales


Signet Jewelers CEO Gina Drosos expressed optimism Thursday around the company’s investments in e-commerce, telling CNBC she expects them to pay off even after the Covid pandemic passes.

“I think the pandemic has changed customer shopping behavior forever. We’re seeing a lot more customers come to us online, even if not to purchase, to look at selection, to become educated,” Drosos said on “Closing Bell.”

It is translating into digital sales, to be sure. Earlier Thursday, the owner of Zales and Kay Jewelers reported e-commerce revenue of $346.3 million in the quarter ending May 1, an increase of 110% compared with the same period a year ago. It’s also up about 125% compared with the…


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