Singapore couple redress Southeast Asian fashion rentals


When husband and wife Chris Halim and Raena Lim saw an opportunity to redress sustainability issues in the fashion industry, they wanted to do so in style.  

And the duo behind clothes rental app Style Theory certainly don’t do things by halves. 

“We did put in like $40,000,” the couple, who quit their jobs to take their start-up full time, told CNBC Make It.

“Honestly, we don’t know whether we are foolish or brave.”

Finding the right fit

Lim and Halim are the co-founders of Style Theory, a Singaporean fashion rental platform that allows subscribers to loan unlimited items for a flat monthly fee.

The SoftBank-backed start-up today boasts more than 200,000 registered users across…


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