Skinny jeans are out, wide-leg denim in vogue: Levi’s CEO Chip Bergh


Bye-bye skinny jeans, hello “mom jeans.”

The world might finally be entering into the early stages of a new denim cycle. One where tight-fitting pants are suddenly out of style, and instead shoppers young and old are flocking to loose-hanging, wide-leg and flared jeans, according to the CEO of Levi’s. It harkens back to a fashion trend that was especially prolific in the 1990s.

“This is not the first time we’ve seen this resonating with consumers,” Levi Strauss & Co. CEO Chip Bergh told CNBC Thursday, about the more loose-fitting denim styles. “Cycles do come and go. And I think the pandemic definitely played a contributing role to consumers looking for a more comfortable, more relaxing…


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