Bye-bye skinny jeans, hello “mom jeans.”
The world might finally be entering into the early stages of a new denim cycle. One where tight-fitting pants are suddenly out of style, and instead shoppers young and old are flocking to loose-hanging, wide-leg and flared jeans, according to the CEO of Levi’s. It harkens back to a fashion trend that was especially prolific in the 1990s.
“This is not the first time we’ve seen this resonating with consumers,” Levi Strauss & Co. CEO Chip Bergh told CNBC Thursday, about the more loose-fitting denim styles. “Cycles do come and go. And I think the pandemic definitely played a contributing role to consumers looking for a more comfortable, more relaxing…