SmileDirectClub stock rises 15% on plan to sell aligners to orthodontists


David Katzman, CEO of SmileDirectClub stands with founders Jordan Katzman and Alex Fenkell as the company debuts its IPO at the Nasdaq MarketSite in New York, September 12, 2019.

Lucas Jackson | Reuters

SmileDirectClub stock rose 15% on Monday after it announced that it will start selling its teeth-straightening products to dentists and orthodontists.

The company’s exclusive partnership with Align Technology expired at the end of 2019, freeing it up to market its clear aligners directly.

“We have seen increasing demand from the dentists and orthodontists in our network who wish to provide SmileDirectClub clear aligners to their in-office patients, and with our agreement with Align Technology…


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