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The Ola app displayed on a smartphone.
Mint | Hindustan Times | Getty Images
Indian ride-hailing app Ola has launched in London, where Uber faces the threat of being banned, as it aims to topple the Silicon Valley giant as market leader in the U.K. capital.
The company, which shares tech investing juggernaut SoftBank as an investor with Uber, rolls out its taxi-booking service in the city on Monday. The firm’s app is similar in many ways to Uber’s but has a few safety-focused features it says make it stand out.
For instance, when a passenger gets into a car, they have to input a unique four-digit code before the driver can start the trip. It also comes packed with an artificial…
Source cnbc.com
