Sotheby’s is joining the nonfungible token craze through a collaboration with digital artist Pak.
“We’ve been following the NFT space for some time,” Sotheby’s CEO Charles Stewart said Tuesday on CNBC’s “Squawk Box,” where he announced the auction house’s partnership with Pak. The upcoming sale is set to launch next month.
“This is new for all of us,” Stewart added. “But there’s a lot here that’s really exciting and we think has staying power.”
Pak has been producing digital art for decades, but the artist’s identity is not known.
“The artist prefers to remain anonymous, in part because the artist wants it to be about the art, which is not necessarily a new thing in the art world,” Stewart…