SoulCycle CEO Evelyn Webster aims to mend culture, compete with Peloton


One of SoulCycle’s outdoor pop-ups is in Palm Beach, Florida. There, riders strap on headphones to hear the music and instructor during class.

Source: SoulCycle PR

David Ross remembers unclipping his foot from a SoulCycle bike in March 2020. The pandemic was about to shut down indoor exercise studios. He finished the class and realized he didn’t know when he would be back again. For Ross, that was a scary thought.

For months thereafter, Ross’ fitness routine consisted of running up and down 31 flights of stairs in his Manhattan apartment building, five or six times a day. He was too afraid to venture outdoors. Coronavirus cases were spreading rampantly across the city last spring.

“At least…


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