Southeast Asia’s Zalora expects record-breaking Singles Day sales


Southeast Asian e-commerce company Zalora is anticipating record-breaking business this Singles Day amid economic reopening and increased tech adoption across the region.

Speaking to CNBC as the world’s biggest shopping event kicked off, Zalora Group’s CEO Gunjan Soni said she expected this year’s Singles Day performance to outpace that of last year.

Singles Day, which takes place on Nov. 11, is an online shopping event similar to Black Friday and Cyber Monday. It originated in China and is especially popular across Asia.

“We are seeing a lot of excitement and I definitely expect us to break quite a few records,” Soni told CNBC’s “Street Signs.”

The fashion retailer said it expects…


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