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Sports agent Rich Paul joins former Nike execs to start Adopt


Sports agent Rich Paul looks on after the game between the Miami Heat and the Charlotte Hornets at American Airlines Arena on March 11, 2020 in Miami, Florida.

Michael Reaves | Getty Images

Rich Paul, the sports agent best known for representing NBA star LeBron James, has joined former Nike executives to start a minority-owned marketing and creative agency named Adopt.

The firm aims to help companies in the sports and wellness industry expand their audiences through brand marketing. Among the Nike alumni partnering with Paul is David Creech, who led product and brand design for the shoe seller and Michael Jordan‘s company.

Creech told CNBC Adopt will focus on brand building so that companies…


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