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Sportsbooks look to attract bettors in ‘gold rush’ play with media companies


Over $20 billion was wagered at U.S. sportsbooks between the time the Supreme Court lifted the ban on sports betting in June 2018 and mid-March 2020, when much of the sports world shut down because of the coronavirus pandemic. There has been a mad dash since June 2018 for sports betting companies to grow as quickly as possible, but they are running into one big problem: attracting bettors.

Even though most sports leagues are on hiatus, many sportsbooks are forging ahead. A sportsbook refers to a company that accepts bets in retail locations or online on anything from sports, racing, politics and other competitions.

A record number of people wagered on the 2020…


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