Starbucks files trademark application for stadium naming rights


Starbucks CEO Kevin Johnson speaks during the company’s annual shareholders meeting at WAMU Theater, on March 20, 2019 in Seattle, Washington.

Stephen Brashear | Getty Images

Starbucks filed an application with the U.S. Patent and Trademark Office earlier in June for the right to use its name on a stadium or training facilities.

If approved, the coffee giant could join the likes of FedEx, Little Caesars and Barclays as a corporate sponsor of a stadium or arena. Companies are willing to shell out big bucks for the brand awareness and fan loyalty that can be derived from a high-profile venue with the corporation’s name. Last year, Amazon reportedly spent $300 million to $400 million for the…


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