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Starbucks files trademark application for stadium naming rights

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Starbucks CEO Kevin Johnson speaks during the company’s annual shareholders meeting at WAMU Theater, on March 20, 2019 in Seattle, Washington.

Stephen Brashear | Getty Images

Starbucks filed an application with the U.S. Patent and Trademark Office earlier in June for the right to use its name on a stadium or training facilities.

If approved, the coffee giant could join the likes of FedEx, Little Caesars and Barclays as a corporate sponsor of a stadium or arena. Companies are willing to shell out big bucks for the brand awareness and fan loyalty that can be derived from a high-profile venue with the corporation’s name. Last year, Amazon reportedly spent $300 million to $400 million for the…



Source cnbc.com

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