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Starbucks sticks to the classics for its holiday menu

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Starbucks’ holiday drinks

Source: Starbucks

For the holidays this year, Starbucks is sticking to proven customer favorites.

The coffee chain’s holiday offerings can make or break its fiscal first-quarter sales. Two years ago, disappointing holiday offers and merchandise dragged down U.S. same-store sales by 1%. Combined with sluggish growth of its core beverages, U.S. same-store sales grew by 2% that quarter.

Last holiday season, the company fared much better, with U.S. same-store sales growing by 4% during the fiscal first quarter

Starting Thursday, customers can order favorites like the Toasted White Chocolate Mocha, the Eggnog Latte and the Peppermint Mocha, which is returning for its…



Source cnbc.com

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