Starbucks’ holiday drinks
For the holidays this year, Starbucks is sticking to proven customer favorites.
The coffee chain’s holiday offerings can make or break its fiscal first-quarter sales. Two years ago, disappointing holiday offers and merchandise dragged down U.S. same-store sales by 1%. Combined with sluggish growth of its core beverages, U.S. same-store sales grew by 2% that quarter.
Last holiday season, the company fared much better, with U.S. same-store sales growing by 4% during the fiscal first quarter.
Starting Thursday, customers can order favorites like the Toasted White Chocolate Mocha, the Eggnog Latte and the Peppermint Mocha, which is returning for its…