Start-ups bring in billions, give away Teslas, to buy Amazon sellers


Amazon aggregators are in the midst of a buying frenzy. They’re trying to entice sellers who have successful brands on Amazon with incentives like Tesla giveaways and exclusive parties.

Some of the biggest Amazon aggregators, Thrasio and Perch, have valuations in the billions of dollars. In July, they were among the many companies in the space attending the Prosper Show, a popular conference for Amazon sellers.

The marketing and recruiting dollars were flowing as they sought to lure sellers to join them.

Performers entertain Amazon sellers at an exclusive after party thrown by Amazon aggregator Thrasio at The Bellagio in Las Vegas, Nevada, on July 14, 2021.

Chris McCabe

“People giving away a…


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