Stores may use voice assistants to transform shopping, retail consultant says


Voice assistants may play a big role in how people shop after the coronavirus pandemic, retail consultant Jan Kniffen told CNBC on Tuesday. 

Kniffen said on “The Exchange” that retailers will need to solve the problem of people not wanting to stand in line outside a store, which has happened in some instances due to capacity limits and the need to maintain social distancing. Voice assistants could be a solution, he said. 

For example, he said shoppers could drive into a parking lot and instead of needing to leave their car, a voice assistant could tell them their place in line — and then ask what the person hoped to buy so it could check on product availability. 

This type of…


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