Subscriber numbers are not that important


Netflix has built itself into a $125 billion company by accumulating global subscribers — a number that hit 164 million when the company announced third-quarter results last month.

But CEO Reed Hastings said Wednesday that subscriber counts aren’t the right metric to track who’s winning the streaming wars — what’s really important is how viewers spend their time.

“Time will be the real competition,” Hastings said at the New York Times DealBook Conference in New York City. “You’ll hear some subscriber numbers but you can just bundle things so that’s not going to be that relevant. So the real measurement will be time — how do consumers vote with their evenings? What mix of all the…


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