Subway is hoping that upgrading its ingredients and mobile app will help draw customers back to the sandwich chain.
Starting July 13, the company’s U.S. restaurants will offer nearly a dozen new or improved ingredients, as well as 10 revamped or original sandwiches.
“How do we get folks to look at the brand again and come back to see us? So we’re making some of the biggest, boldest changes that we’ve made to the brand in decades,” said Trevor Haynes, head of Subway’s North American division.
The company has struggled to find its footing for years, even before founder Fred DeLuca’s death in 2015. The success of its $5 footlong deal during the 2008 financial crisis fueled massive expansion,…