Retail

Super Bowl Sunday drives restaurant sales for pizza and chicken wings

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National Football League fans convene in downtown Tampa ahead of Super Bowl LV during the COVID-19 pandemic on January 30, 2021 in Tampa, Florida.

Octavio Jones | Getty Images

Super Bowl Sunday is a big day for football — and restaurants.

But the chains that will likely benefit the most from feeding hungry fans have already seen their sales soar during the coronavirus pandemic.

Only Thanksgiving tops Super Bowl Sunday as the largest eating holiday, according the U.S. Department of Agriculture. The big game drew more than 100 million viewers last year. Non-football fans tune into the NFL championship for interesting commercials, an entertaining half-time show and the food spread at watch…



Source cnbc.com

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