Retail

Sweetgreen launches online-only menu items as part of digital push

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Sweetgreen’s mobile app displays its new collections

Source: Sweetgreen

Sweetgreen is making another push for customers to order salads and warm bowls through its app as its digital orders have soared 178% during the coronavirus pandemic.

The privately held chain announced Wednesday a new collection of online-only dishes, including one series that spotlights the typical orders of award-winning chefs like Kwame Onwuachi and Missy Robbins. Sweetgreen co-CEO Nicolas Jammet said the idea has been in the works for more than a year to encourage customers to order something new, but the feature, known as “Collections,” arrives as its digital sales are surging.

“With the pandemic, it’s really…



Source cnbc.com

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