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Taco Bell enters chicken sandwich wars with a taco version

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Taco Bell’s Crispy Chicken Sandwich and Spicy Chicken Sandwich Tacos

Taco Bell

Peak chicken sandwich wars may be nigh.

Taco Bell said Monday that it will test its own take on the menu item starting March 11 in Nashville, Tennessee, and Charlotte, North Carolina.

The Yum Brands chain will become at least the fourth fast-food brand to announce a chicken sandwich in the last month. Restaurants are looking to chicken to fuel sales this year because the category is growing faster than beef. Chicken sandwiches, in particular, are soaring in popularity thanks to the success of Popeyes’ version and Chick-fil-A’s expansion beyond its Southeastern roots.

Taco Bell’s take draws from the same vague…



Source cnbc.com

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