Retail

Taco Bell owner Yum Brands buys social media ordering platform Tictuk

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Signage is displayed outside a Yum! Brands Inc. Taco Bell restaurant in Lockport, Illinois.

Daniel Acker | Bloomberg | Getty Images

Yum Brands said Wednesday that it has made its second technology acquisition in less than a month as the company tries to hold on to the digital orders it gained during the coronavirus pandemic.

The restaurant group, which owns KFC, Taco Bell, Pizza Hut and Habit Burger Grill, said it bought Tictuk, an Israeli company that allows customers to order food while on social media and messaging apps. Yum did not disclose the financial terms of the deal but shared that Tictuk will continue to work with existing third-party clients.

Earlier this month, Yum bought…



Source cnbc.com

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