Taco Bell tests 30-day taco subscription to drive more frequent visits


A Taco Bell restaurant stands along a Queens street on July 21, 2021 in New York City.

Spencer Platt | Getty Images

The newest subscription service isn’t to stream TV shows or movies. It’s for Taco Bell’s tacos.

Customers with the Taco Lover’s Pass can order one crunchy taco, soft taco, spicy potato soft taco or Doritos Locos taco per day for 30 days straight on the chain’s app. The cost of the pass ranges from $5 to $10 a month, depending on the location. The Yum Brands chain is testing the program across 17 locations in Tucson, Arizona from Sept. 9 to Nov. 24.

Other restaurant chains have also launched similar subscription programs, with mixed success. Restaurant Brand International’s


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