Taco Bell tests its own meat alternative ahead of Beyond Meat trial


Taco Bell is testing the Cravetarian Taco

Source: Taco Bell

Taco Bell has begun testing its own meat alternative, giving its vegetarian customers yet another reason to come back to its restaurants.

The Yum Brands chain has previously been hesitant to add plant-based meat to its menu, citing the array of vegetarian options, like potatoes and beans, that are already available as substitutes. In January, it changed course, announcing that it would test a Beyond Meat alternative this year.

But first, customers will be able to try Taco Bell’s own plant-based option, made in the chain’s test kitchen. Its Cravetarian Taco, a vegetarian version of the Crunchy Taco Supreme, features a meat substitute…


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