Target activewear brand’s sales hit $1 billion as retailer gains in apparel


Target’s activewear brand All in Motion is one of 10 brands at the retailer that have reached $1 billion in sales.


Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips.

“We like to joke about this internally that it’s become our guests’ favorite work wear, not just workout wear,” said Jill Sando, Target’s chief merchandising officer for style and owned brands.

All in Motion, a line that includes sports bras, hand weights and yoga mats, has now reached $1 billion in sales, the company…


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