Target launches new grocery brand focused on snacks, indulgences


Target’s Favorite Day brand features snacks and indulgences.


Target is launching a food and beverage brand focused on snacking and indulging, as the retailer aims to give customers’ reasons to keep coming back even after the Covid pandemic.

The new private label, Favorite Day, will include more than 700 products like premium ice creams, bakery items, beverage mixers, mocktails and cake decorating supplies. It will hit store shelves and Target’s website in early April.

Rick Gomez, chief food and beverage officer, said Target has been developing Favorite Day for more than a year, but said it has gained relevance as people eat more meals at home and crave small ways to escape a stressful…


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