Teen spending on clothes set to rise from pandemic lows: Piper Sandler


Teen spending is slowly ticking up from record lows, according to a new survey, as teens show signs they’re ready to get dressed up, go out and socialize again.

A generation known to be glued to social media apps like TikTok and Instagram, Gen Z is taking cues from fashion and beauty influencers when they make their purchases. One result is online brands like Shein and Princess Polly are surging in popularity, as are thrift marketplaces like Poshmark and Depop. A handful of classic teen brands, including Hollister, Urban Outfitters and American Eagle, are still ranking on the list of favorites.

Teens report they’ll spend about $2,165 this year, according to Piper Sandler’s 41th biannual…


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