Tesla Engage asks owners to take political action on company’s behalf


Tesla Motors CEO Elon Musk unveils a new all-wheel-drive version of the Model S car in Hawthorne, California October 9, 2014.

Lucy Nicholson | Reuters

On Friday, Tesla launched a social platform named Tesla Engage, in part to spur customers to take political action that benefits Elon Musk’s electric vehicle and solar company.

While Tesla Engage soft-launched last year and is basically a continuation of the company’s online community-building efforts, it represents a more centralized approach to organizing its fans and members of official Tesla Owners Clubs for political purposes.

Tesla’s fan base is the envy of all automakers. While it was cultivated in the company’s early Roadster years,…


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