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The Facebook ad boycott could pay off for companies more than advertising on Facebook

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Advertisers who were already looking to shave millions in spending due to the COVID-19 pandemic may have received a gift in the current boycott of Facebook Inc.: A better boost for their brands than an ad may provide, without paying anything.

Hundreds of advertisers have publicly announced they are ceasing advertising purchases from Facebook
FB,
+3.84%

in a protest labeled #StopHateForProfit, which launched Wednesday and focuses on the company’s inability to properly rein in racist and violent content as well as misinformation. Advertising experts say those decisions are not so wrenching, though — boycotting Facebook is obviously more cost-effective than paying…



Source marketwatch.com

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