The fight to hold PR firms accountable


Climate change activists of Extinction Rebellion group during a protest at the COP26 climate conference in Glasgow, Scotland.

Marcos del Mazo | LightRocket | Getty Images

LONDON — The public relations industry has a PR problem.

The role of PR firms and ad agencies in “greenwashing” fossil fuels has come under intense scrutiny in recent months, with communications firms accused of obstructing climate action by spreading disinformation on behalf of their clients.

A peer-reviewed study published late last year in the journal Climatic Change was the first to comprehensively document the role that PR firms have played in helping the world’s most profitable oil and gas companies improve their…


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